Job Information
Zimmerman Advertising Account Executive in Fort Lauderdale, Florida
You love advertising! You love working on iconic brands like Kay Jewelers, Yuengling, McDonald's, AutoNation, Planet Fitness, Five Below, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.
Responsibilities
General
Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
Proof all Client facing documents published by the Agency
Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.
Project Management
Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
Manage internal and external status documents to track project process
Troubleshoot tight deadlines and hold others accountable for deliverables
Assist in planning broadcast and social content shoots with producers, creative and studio teams
Communicate progress and challenges in a timely and succinct way
Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
Ensure all creative has passed through proper approval and legal channels prior to implementation
Create and maintain project budgets and billing documents
Integrated Campaign Development
Conduct and compile industry and competitive research
Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
Participate in brainstorming sessions with Strategy & Creative teams
Requirements
Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
2-3+ years experience as an Account Coordinator or Account Executive or related role in an advertising or marketing agency
General knowledge of traditional and Digital Media experience is highly preferred
Candidate should be familiar with Agency & Account Services
Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
Excellent organizational and time management skills
Positive outlook and good interpersonal skills
A “DO IT NOW” mentality
Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
A strong sense of urgency and commitment to get the job done quickly and with high quality
Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
Required SkillsRequired Experience