Rochester Optical was established in Rochester, New York in 1932. The owner, at the time, saw a growing need for protective tactical eyewear for the Armed Forces, aircraft pilots, and police officers. Later, Rochester Optical became one of the few military prescription glasses frame manufacturers in the country and supplied both the Army and the Air force with combat-ready ballistic eyewear for soldiers. After WWII, the tactical eyewear company expanded its services to include creating and selling prescription eyeglasses for the public. Rochester Optical quickly became one of the best glasses frames and prescription eyeglass manufacturers in the area, producing many popular glasses frame styles of the time with polarized tints.

Since then, Rochester Optical has added a large, full-functioning optical lab, added a wholesale business line and stock lens facility, and created wearable device solutions using augmented reality technology.

Rochester Optical is poised to be an optical leader and innovator in the eyewear space, and we continue to expand in our national and international reach with our headquarters located in Rochester, NY.

OPENING

Rochester Optical is seeking a web-savvy Marketing Assistant with a passion for marketing, design, and social media. The ideal candidate is creative, initiative-taking, comfortable with multi-tasking and has digital marketing experience. The Marketing Assistant will collaborate closely with the executive team to develop online content development, social media, and web design.

The Marketing Assistant is responsible for performing a wide variety of administrative functions to support the day-to-day operations and strategic work of the CEO and Research and Development Project Manager. They will assist in delivering targeted social contact across a broad spectrum of platforms, monitor wearable consumer sales, and cultivate customer relationships. Additionally, this position is also responsible for coordinating and assisting in the development and execution of project management, and public relations.

Essential Functions:

• Works with the Wearable Solutions team to understand product development and research.

• Engage target audiences with original content for all business units of Rochester Optical

• Represent RO on social media platforms for new products, industry news, promotions, customer reviews, and feedback,

• Assist with building online credibility of brand and helps position RO as a thought-leader in the industry.

• Assist in developing comprehensive marketing strategies and social media campaigns to build brand recognition and grow business in identified practice areas.

• Research and suggest engaging/relevant content for distribution on social media/platforms.

• Coordinate with team to maintain website content and execute social media campaigns.

• Perform basic research and data collection on clients and contacts, industries, and competitors.

• Assist in printing collateral, cutting out, and piecing together materials.

• Coordinate with vendors for current and upcoming projects.

• Communicates directly with customers to answer questions, resolve issues, and ensure satisfaction.

• Actively gathers customer feedback, social media metrics and reviews from various online platforms.

• Manages customer inquiries, orders, returns, and exchanges on all online channels.

• Coordinates Company teams and accounting department to manage customer orders, returns, exchanges and refunds.

Additional Responsibilities:

• Performs all other duties and tasks as appropriately assigned or requested by CEO and Research and Development Manager

Education and Experience:

• Bachelor’s degree in business, marketing, or comparable degree preferred or equivalent business experience.

• 1-2 years’ experience in marketing role with social media focus

• Experience in website management (ex. WordPress, Shopify, Wix, etc.) to create pages and update content, layout, theme, etc.

• Experience in product photography and photo editing skills (ex. Photoshop).

• Graphic design skills (ex. Adobe Illustrator, Canva, etc.)

• Experience in videography and video editing (ex. iMovie, Final Cut Pro, Adobe Premier Pro, etc.) is a plus.

• An understanding of search engine optimization (SEO) and how to best optimize the e-commerce store to maximize its search visibility.

• An understanding of plug-ins and app integration for additional functions.

• Experience in domain management is a plus.

Minimum Required Skills:

• Organized and meticulous.

• Fluent written and spoken English.

• Experience posting to social media, preferably for a business or organization.

• Strong editing and proofreading skills

• Works effectively and collaboratively in a team environment

• Experience using Adobe Creative Suite (e.g. Photoshop, Illustrator, etc.)

• Ability to manage multiple priorities and projects at any given time.

• Self-driven, willing to work in a dynamic environment with new initiatives

• Ability to work with end-users and provide customer support in a helpful and professional manner

• Inquisitive, willing to learn new knowledge and skills inside and outside the optical industry

• Familiar with major media outlet and willing to try new platforms

• Accomplishes marketing and organization goals by completing related results as needed.

Compensation and Benefits:

Compensation is commensurate with experience. Benefits package includes medical insurance (Blue Cross/Blue Shield PPO and three high deductible plans with employer sponsored Health Savings Accounts), MetLife Dental Insurance, company paid group life insurance and group long-term disability insurance policies, Paid Time Off program, Holidays, 401(k) program with annual company match, and vision program.

Rochester Optical is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Rochester Optical will make reasonable accommodation for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business.

EOE/M/F/Veteran/Disabled